designing sustainable growth
theFLOWmarket™ / theFLOWinstitute™
new needs
A rising demand for sustainable innovation
Throughout the 20th century the pursuit for technological and economic progress has given the industrialized world great new possibilities but has also resulted in a wide range of imbalances and challenges on 3 levels:
• The individual - man’s relation to oneself: (rising stress- depression- and obesity curves, addictions, eating disorders, symptom treatment etc.)
• The collective - man’s relation to society: (over-consumption, increasing fear, xenophobia, global inequality, cultural rectification, conflicts over resources, commercialisation etc.)
• The environmental - man’s relation to nature: (pollution, agricultural toxics, factory farming, decreasing bio-diversity etc.)
Challenges that individually and together bear witness to an unhealthy development of our societies. As a response a need for more sustainable growth is rising to the top of the agenda of individuals, business and nations.
Thus a new consumer market based on values is expanding rapidly, where the materialistically rich consumer increasingly judges products and sevices on their immaterial values and on level of sustainability.
Businesses, whose role is changing from being production units to becoming ”corporate citizens” know this. They themselves point towards social responsibility and innovation as the most important competitive parameters of tomorrow, but they lack the skills to combine the to notions.
